Take a step back this summer and set goals for your business

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Step Back And Set Some Goals For Your Business

As summer approaches, many people make plans for vacation. This is a time to relax and refresh so you can feel renewed when you get back to work. If you are a small business owner, you may wish to use your vacation — or any downtime — to consider the goals you have for your business.

Goals are essential for new business ventures, but even veteran business owners can benefit from seeing plans through new eyes. Goal setting for your business does not have to be painful and you should consider updating your business’s goals throughout the life of your New Jersey business. Setting targets to reach is one of the most effective ways a company can keep progressing and improving.

Improving your business with a plan

If you are new to entrepreneurship, a good place to start is with a business plan. A business plan lays out the essentials of your business, such as the product or service you will offer and the clients you hope to attract. If you expect to obtain financing for your company, you will need to present an organized plan outlining your strategies for making your company work.

Another goal you can add to your list is to make your business more profitable. Three common methods of raising profits include:

  • Raising your prices

  • Increasing your sales or expanding your client base

  • Reducing your expenses

Because there is a fine line between cutting costs and cutting corners, you will want to carefully examine your options. Many business owners find that improving productivity within the workplace can bolster profits. If you add to your goals the challenge of finding ways to better manage company time and employee energy, you may find you have met two goals at once.

Reviewing other business resources

Technology is another way to streamline many steps in a company’s production. You may set a goal of exploring new technological options for payroll, inventory, communication and recordkeeping. Tech companies are always creating new products to help business owners, and you may have many options available to improve your productivity.

Finally, one of your goals may be to meet with a legal advisor to review the needs of your business. A business law attorney can examine your employment contracts and covenants, your client contracts, your employee handbook and your business succession plan. You may find it easier to meet your goals with the help of a legal advocate.


Michael Ritigstein is a Founding Partner of the firm concentrating his efforts in supporting the firm's litigation, corporate and estate matters. Mr. Ritigstein graduated from the University of Delaware in 1996 and Seton Hall University School of Law in 2000. In 2007 he received a Masters of Law in Taxation with a concentration in Estate Planning, from Temple University's Beasley School of Law.

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